Bartlett, Christopher A.,  1943- <br/><br/>
Transnational management :  text, cases and readings in cross-border management / 
Christopher A. Bartlett, Paul W. Beamish. 
 - New York :  McGraw-Hill,  c2014. 
 - 727 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>1. Expanding abroad: motivations, means and mentalities -- <br/>2. Understanding the international context: responding to conflicting environmental forces -- <br/>3. Developing transnational strategies: building layers of competitive advantage -- <br/>4. Developing a transnational organization: managing integration responsiveness and flexibility -- <br/>5. Creating worldwide innovation and learning: exploiting cross-border knowledge management -- <br/>6. Engaging in cross-border collaboration: managing across corporate boundaries -- <br/>7. Implementing the strategy: building multidimensional capabilities -- <br/>8. The future of the transnational: an evolving global role. 
<br/><br/> Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. 
<br/><br/><label>ISBN: </label>9780078029394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management
<br/><br/><label>Dewey Class. No.: </label>658.049