TY  - BOOK
AU  - Lindström,Martin
TI  - Buy-ology: truth and lies about why we buy 
SN  - 9780385523899
U1  - 658.8 
PY  - 2010///
CY  - New York
PB  - Crown Business
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Shopping
KW  - Psychological aspects
KW  - Marketing
N1  - Includes bibliographical references and index; 1. A rush of blood to the head -- 
2. This must be the place -- 
3. I'll have what she's having -- 
4. I can't see clearly now -- 
5. Do you believe in magic? -- 
6. I say a little prayer -- 
7. Why did I choose you? -- 
8. A sense of wonder -- 
9. And the answer is... -- 
10. Let's spend the night together -- 
11. Brand new day: the future of marketing and advertising -- 
12. Conclusion: good times, bad times
N2  - How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
ER  -