Lindström, Martin <br/><br/>
Buy-ology :  truth and lies about why we buy / 
Martin Lindstrom ; [foreword by Paco Underhill]. 
 - New York :  Crown Business,  2010. 
 - 254 p. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. A rush of blood to the head -- <br/>2. This must be the place -- <br/>3. I'll have what she's having -- <br/>4. I can't see clearly now -- <br/>5. Do you believe in magic? -- <br/>6. I say a little prayer -- <br/>7. Why did I choose you? -- <br/>8. A sense of wonder -- <br/>9. And the answer is... -- <br/>10. Let's spend the night together -- <br/>11. Brand new day: the future of marketing and advertising -- <br/>12. Conclusion: good times, bad times. 
<br/><br/> How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? 
<br/><br/><label>ISBN: </label>9780385523899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing<br/>Consumer behavior<br/>Shopping--Psychological aspects<br/>Marketing--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.8