TY  - BOOK
AU  - Winston,Wayne L.
TI  - Marketing analytics: data-driven techniques with Microsoft Excel 
SN  - 9781118373439 (pbk)
AV  - HF5415.2 .W56 2014
U1  - 658.80072 23
PY  - 2014///]
CY  - Indianapolis, IN
PB  - John Wiley & Sons
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
KW  - Data processing
KW  - Electronic spreadsheets
KW  - EXCEL
KW  - gnd
KW  - Marketing
KW  - Datenanalyse
N1  - Includes index
UR  - http://www.wiley.com/WileyCDA/WileyTitle/productCd-111837343X.html
ER  -