Winston, Wayne L., <br/><br/>
Marketing analytics :  data-driven techniques with Microsoft Excel / 
Wayne L. Winston. 
 - xxx, 690 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118373439 (pbk) 111837343X (pbk) 
<br/><br/><label>LCCN: </label>2013954089 
<br/><br/><label>Nat. Bib. No.: </label>GBB3A1474  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016537165  Uk 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microsoft Excel (Computer file)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Data processing.<br/>Electronic spreadsheets.<br/>EXCEL.<br/>Marketing.<br/>Datenanalyse.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .W56 2014 
<br/><br/><label>Dewey Class. No.: </label>658.80072