TY  - BOOK
AU  - Solomon,Michael R.
AU  - Askegaard,Søren
AU  - Hogg,Margaret K.
TI  - Consumer behaviour: a European perspective 
SN  - 9781292245423 (print)
AV  - HF5415.33.E85 S65 2019
U1  - 658.8/342 23
PY  - 2019///]
CY  - New York
PB  - Pearson
KW  - Consumer behavior
KW  - Europe
N1  - Revised edition of Consumer behaviour, [2016]; Includes bibliographical references and indexes; Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes
ER  -