Elliott, Richard H., <br/><br/>
Strategic brand management / 
Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. 
 - 4th edition. 
 - xi, 354 pages ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198797807 (paperback) 
<br/><br/><label>LCCN: </label>2018932381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products.<br/>Strategic planning.<br/>Brand name products.<br/>Product management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .E43 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8/27