TY  - BOOK
AU  - Quesenberry,Keith A.
TI  - Social media strategy: marketing, advertising, and public relations in the consumer revolution 
SN  - 9781538138168
AV  - HF5415.1265 .Q46 2021
U1  - 658.8/72 23
PY  - 2021///]
CY  - Lanham, Maryland
PB  - Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc.
KW  - Internet marketing
KW  - Internet advertising
KW  - Social media
KW  - Internet in public relations
N1  - Includes bibliographical references and index
N2  - "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--
ER  -