Quesenberry, Keith A.,  1971- <br/><br/>
Social media strategy :  marketing, advertising, and public relations in the consumer revolution / 
Keith A. Quesenberry, Messiah College. 
 - Third edition. 
 - xvii, 474 pages :  illustrations ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- 
<br/><br/><label>ISBN: </label>9781538138168 9781538138175 
<br/><br/><label>LCCN: </label>2020007483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet advertising.<br/>Social media.<br/>Internet in public relations.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .Q46 2021 
<br/><br/><label>Dewey Class. No.: </label>658.8/72