TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,S.
TI  - Global marketing management: changes, new challenges, and strategies 
SN  - 9780199609703
AV  - HD62.4 .L44 2012
U1  - 658.8/4 22
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
N1  - Includes index; Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations
UR  - http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html
ER  -