TY - BOOK AU - Danesi,Marcel TI - Popular culture: introductive perspectives SN - 9781442217836 U1 - 306 PY - 2012/// CY - Lanham (MD) PB - Rowman & Littlefield KW - Popular culture N1 - Includes bibliographical references and index; 1. What is pop cultures? -- 2. Explaining pop culture -- 3. Print -- 4. Radio -- 5. Music -- 6. Cinema and video -- 7. Television -- 8. Advertising, branding and fads -- 9. Pop language -- 10.Forever pop N2 - Popular culture surrounds us. Its products are the movies we watch, the music we listen to and the books we read; they are our televisions, phones and computers. We are its fickle friends, loving to hate it and hating to love it. But what exactly is it? ER -