Danesi, Marcel, 1946-

Popular culture : introductive perspectives / Marcel Danesi. - 2nd ed. - Lanham (MD) : Rowman & Littlefield, c2012. - 277 p. : ill. b&w ; 23 cm.

Includes bibliographical references and index.

1. What is pop cultures? --
2. Explaining pop culture --
3. Print --
4. Radio --
5. Music --
6. Cinema and video --
7. Television --
8. Advertising, branding and fads --
9. Pop language --
10.Forever pop.

Popular culture surrounds us. Its products are the movies we watch, the music we listen to and the books we read; they are our televisions, phones and computers. We are its fickle friends, loving to hate it and hating to love it. But what exactly is it?

9781442217836


Popular culture

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