Business practices in higher education : a guide for today's administrators /
by Mark A. Kretovics and Erica Eckert.
- Second Edition.
- x, 287 pages ; 26 cm
Includes bibliographical references and index.
Pt. 1. Environment and Structure -- 1. Today’s Environment -- 2. Organizational and Administrative Structures -- Pt. 2. Finance and Funding -- 3. Economic Principles -- 4. Finance -- 5. Accounting -- 6. Budget Basics -- Pt. 3 People and Processes -- 7. Management Principles -- 8. Strategic Planning -- 9. Managing Human Resources: Recruitment, Selection, and Retention of Competent Staff -- 10. Marketing Basics -- Pt. 4. Perspectives on the Future -- 11. Fundraising -- 12. Where do we go from here? What is next?
The new edition of Business Practices in Higher Education helps readers understand the true nature of higher education and appreciate how the academy effectively incorporates business practices into everyday work lives. The authors apply business concepts and models and explain how they can be leveraged to improve the overall efficiency and effectiveness of higher education institutions. Useful examples from a wide range of institutions—including small private college, large public universities, and community colleges—address macro-level higher education and student population issues, while also addressing micro-level issues for individual institutions or students. Business practices are critical to the academic, student affairs, and administrative sides of higher education. This book offers aspiring higher education and student affairs professionals an understanding of the fundamental business practices of colleges and universities.
9781138365315 9781138365384
Universities and colleges--Business management--United States--Handbooks, manuals, etc.