International business : the challenges of globalization /
John J. Wild, Kenneth L. Wild.
- Ninth Edition, Global Edition.
- xxvi, 443 pages ; color illustrations ; 28 cm
Includes bibliographical references and index.
Pt. 1. Global business environment -- Ch.1. Globalization -- Pt. 2. National business environments -- Ch. 2. Cross-cultural business -- Ch. 3. Political economy and ethics -- Ch. 4. Economic development of nations -- Pt. 3. International trade and investment -- Ch. 5. International trade theory -- Ch. 6. Political economy of trade -- Ch. 7. Foreign direct investment -- Ch. 8. Regional economic integration -- Pt. 4. The international financial system -- Ch. 9. International financial markets -- Ch. 10. International monetary system -- Pt. 5. International business management -- Ch. 11. International strategy and organization -- Ch. 12. Analyzing international opportunities -- Ch. 13. Selecting and managing entry modes -- Ch. 14. Developing and marketing products -- Ch. 15. Managing international operations -- Ch. 16. Hiring and managing employees.
9781292262253
International business enterprises--Management. International trade.