TY  - BOOK
AU  - Ghemawat,Pankaj
TI  - Redefining global strategy: crossing borders in a world where differences still matter 
SN  - 9781633696068
U1  - 658.4012 23
PY  - 2018///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Intercultural communication
N1  - Includes bibliographical references and index; Part one. Value in a world of differences -- 
1. Semiglobalization and strategy -- 
2. Differences across countries. The CAGE distance framework -- 
3. Global value creation. The adding value scorecard -- 
Part two. Strategies for global value creation: 
4. Adaptation. Adjusting to differences -- 
5. Aggregation. Overcoming differences -- 
6. Arbitrage. Exploiting differences -- 
7. Playing the differences. The AAA triangle -- 
8. Toward a better future. Getting started
N2  - Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your company's ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.--
ER  -