Ghemawat, Pankaj <br/><br/>
Redefining global strategy :  crossing borders in a world where differences still matter / 
Pankaj Ghemawat. 
 - xv, 260 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part one. Value in a world of differences -- <br/>1. Semiglobalization and strategy -- <br/>2. Differences across countries. The CAGE distance framework -- <br/>3. Global value creation. The adding value scorecard -- <br/>Part two. Strategies for global value creation: <br/>4. Adaptation. Adjusting to differences -- <br/>5. Aggregation. Overcoming differences -- <br/>6. Arbitrage. Exploiting differences -- <br/>7. Playing the differences. The AAA triangle -- <br/>8. Toward a better future. Getting started. 
<br/><br/> Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your company's ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.-- 
<br/><br/><label>ISBN: </label>9781633696068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management<br/>Strategic planning<br/>Intercultural communication
<br/><br/><label>Dewey Class. No.: </label>658.4012