TY  - BOOK
AU  - Skripak,Stephen,J.
TI  - Fundamentals of Business 
SN  - 9781949373905
U1  - 658 
PY  - 2018///
CY  - Blacksburg
PB  - VT Publishing
KW  - Business
KW  - Textbooks
N1  - Ch. 1. Teamwork in Business -- 
Ch. 2. The Foundations of Business -- 
Ch. 3. Economics and Business -- 
Ch. 4. Ethics and Social Responsibility -- 
Ch. 5. Business in a Global Environment -- 
Ch. 6. Forms of Business Ownership -- 
Ch. 7. Entrepreneurship: Starting a Business --  
Ch. 8. Management and Leadership -- 
Ch. 9. Structuring Organizations -- 
Ch. 10. Operations Management -- 
Ch. 11. Motivating Employees -- 
Ch. 12. Managing Human Resources -- 
Ch. 13. Union/Management Issues -- 
Ch. 14. Marketing: Providing Value to Customers -- 
Ch. 15. Pricing Strategy -- 
Ch. 16. Hospitality and Tourism -- 
Ch. 17. Accounting and Financial Information -- 
Ch. 18. Personal Finances
N2  - Fundamentals of Business, Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license
UR  - http://hdl.handle.net/10919/84848
ER  -