A primer on sustainability in the business environment /
Ronald Whitfield and Jeanne McNett.
- New York : Business Expert Press, 2014.
- 153 p. ; 23 cm.
Includes bibliographical references and index.
1. Sustainability: meaning and context -- 2. Systems and tools for sustainability -- 3. Thinking about major sustainability issues -- 4. Decision making in sustainability: case studies -- 5. Concluding thoughts.
Provides an introduction to knowledge and skills needed to help organizations understand and act upon the principles of sustainability, gaining a deeper understanding of the relationships among business, society, and the environment. The approach is to examine a variety of market failures and how different businesses choose to respond to them, exploring strategies to correct these market failures - with improved product innovation, entrepreneurial activity, and government action.