TY  - BOOK
AU  - Koumbis,Dimitri
TI  - Fashion retailing: from managing to merchandising 
T2  - Basics fashion management
SN  - 9781350124813
U1  - 746.92068 
PY  - 2019///
CY  - London, etc.
PB  - Bloomsbury Visual Art
KW  - Fashion merchandising
KW  - Retail trade
N1  - Includes bibliographical references and index; Introduction --
Ch. 1. What is retailing? ; 
The history of retail ; 
Understanding the difference between retailing and the retailer ; 
Classification of retailers ; 
On-site vs. off-site retailing ; 
Multichannel retail approaches ; 
Interview: Kyle Muller-Shop Owner ; 
Case study: Harvey Nichols ; 
Chapter 1 summary --
Ch. 2. Retail consumer markets ; 
Consumer behavior ; 
Consumer demographics ; 
Site selection and store location ;
Emerging domestic and international markets ; 
Interview: Tate Ragland-Retail ; 
Market Researcher ; 
Case study: Target ; 
Chapter 2 summary -- 
Ch. 3. Retail corporate offices ; 
Corporate offices and their role ; 
Strategic planning ; 
Supporting store teams ; 
Ethics and corporate ; 
Social responsibility ; 
Interview: Jackie Mallon-Corporate Fashion Designer ; 
Case study: American Apparel ; 
Chapter 3 summary -- 
Ch. 4. Store management ; 
Store management and the back of house ; 
Employee management ; 
Store logistics ; 
Merchandise controls and loss prevention ; 
Interview: Shana Tabor-Vertically Integrated Retailer ; 
Case study: All Saints ; 
Chapter 4 summary -- 
Ch. 5. Store Merchandising ; 
Merchandising and the front of house ; 
Merchandising vs. visual merchandising ; 
Merchandising the store environment ; 
Interview: Alfonso Paradinas-Merchandiser ; 
Case study: Gap ; 
Chapter 5 summary -- 
Ch. 6. Trends in retailing ; 
E-commerce and the online shopper ; 
Mobile retail, pop-up, and concept shops ; 
Retailer and designer collaborations ; 
Technology in the retail sector ; 
Interview: International Playground-Wholesaler and Retailer ; 
Case study: ASOS ; 
Chapter 6 summary.
N2  - Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.

Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.

Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. 

Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability
ER  -