TY  - BOOK
AU  - Dillon,Susan
TI  - The fundamentals of fashion management
SN  - 9781474271219 (pbk)
U1  - 746.92068 
PY  - 2018///
CY  - London, etc.
PB  - Bloomsbury Visual Arts
KW  - Clothing trade
KW  - Management
KW  - Fashion merchandising
KW  - Fashion design
KW  - Advertising
KW  - Fashion
N1  - Includes bibliographical references and index; Ch. 1. The business of fashion -- 
Ch. 2. Fashion trend prediction -- 
Ch. 3. Getting a product market -- 
Ch. 4. Fashion transition -- 
Ch. 5. Fashion marketing and communication -- 
Ch. 6. The fashion machine -- 
Ch. 7. Fashion entrepreneurship and management
N2  - The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.

Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields
ER  -