TY  - BOOK
AU  - Hammond,Richard
TI  - Smart retail: winning ideas and strategies from the most successful retailers in the world 
SN  - 9781292082202
U1  - 658.87 
PY  - 2017///
CY  - Harlow, etc.
PB  - Pearson
KW  - Retail trade
KW  - Management
N1  - Includes index; Why retailing -- 
Pt. 1. The seven secrets of modern retail -- 
Introduction: how customers have taken charge -- 
Ch. 1. Retail secret one: low friction and high reward -- 
Ch. 2. Retail secret two: what's the big idea? -- 
Ch. 3. Retail secret three: want? Got. Need! -- 
Ch. 4. Retail secret four: "I'm just looking" -- 
Ch. 5. Retail secret five: I choose stories -- 
Ch. 6. Retail secret six: the everywhere store -- 
Ch. 7. Retail secret seven: "we love working here" -- 
Pt. 2. A bit of doing it -- 
Introduction: practical people -- 
Ch. 8. How to build great teams -- 
Ch. 9. How to build great teams -- 
Ch. 10. A little better every time -- 
Ch. 11. Love shopping! -- 
Ch. 12. price and value -- 
Ch. 13. Cutting through the marketing -- 
Ch. 14.  Promote and die -- 
Ch. 15. The great big theatre of shop -- 
Ch. 16. Detail, detail, detail - the store environment -- 
Epilogue - And we're done? -- 
Appendix I. Reading stores the practical way -- 
Appendix II. Street time -- 
Appendix III. Books for retailers
N2  - Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.

Based on one simple question, which Richard Hammond posed to the world's leading retailers: 'What makes you so good?', Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. 

Discover the secrets of great retailing. Boost sales with practical advice from the best retailers in the world. Learn how to delight customers and keep them coming back for more.

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
ER  -