TY  - BOOK
AU  - Burke,Sandra
TI  - Fashion entrepreneur: starting your own fashion business 
T2  - Fashion design series
SN  - 9780987668318
U1  - 746.92068        
PY  - 2013///
CY  - [Ringwood, Dorset]
PB  - Burke
KW  - Clothing trade
KW  - Management
KW  - Fashion merchandising
KW  - Fashion design
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Includes index; Ch. 1. Fashion entrepreneurs' runway to sucess -- 
Ch. 2. Opportunities in the fashion and creative industries -- 
Ch. 3. Fashion entrepreneurs' traits -- 
Ch. 4. Networking -- 
Ch. 5. Competitive advantages -- 
Ch. 6. Business plan -- 
Ch. 7. Starting your own business -- 
Ch. 8. Market research -- 
Ch. 9. Marketing and branding -- 
Ch. 10. Sales and negotiation -- 
Ch. 11. Design and production cycle -- 
Ch. 12. Sources of finance -- 
Ch. 13. Small business accounts -- 
Ch. 14. Project management skills -- 
Ch. 15. Online fashion business and social media -- 
Fashion entrepreneurs' case studies -- 
Appendices
N2  - Fashion Entrepreneur, now in its 2nd ed., is essential reading for those planning to set up and run a successful business within the fashion and creative industries.

This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.

The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area
ER  -