Fashion entrepreneur : starting your own fashion business /
Sandra Burke.
- 2nd ed.
- [Ringwood, Dorset] : Burke, 2013.
- 175 p. : ill. col ; 30 cm.
- Fashion design series ; 4 .
Includes index.
Ch. 1. Fashion entrepreneurs' runway to sucess -- Ch. 2. Opportunities in the fashion and creative industries -- Ch. 3. Fashion entrepreneurs' traits -- Ch. 4. Networking -- Ch. 5. Competitive advantages -- Ch. 6. Business plan -- Ch. 7. Starting your own business -- Ch. 8. Market research -- Ch. 9. Marketing and branding -- Ch. 10. Sales and negotiation -- Ch. 11. Design and production cycle -- Ch. 12. Sources of finance -- Ch. 13. Small business accounts -- Ch. 14. Project management skills -- Ch. 15. Online fashion business and social media -- Fashion entrepreneurs' case studies -- Appendices.
Fashion Entrepreneur, now in its 2nd ed., is essential reading for those planning to set up and run a successful business within the fashion and creative industries.
This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.
The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.
9780987668318
Clothing trade--Management Fashion merchandising Fashion design Entrepreneurship New business enterprises--Management