TY - BOOK AU - Kaid,Lynda Lee AU - Holtz-Bacha,Christina TI - The SAGE handbook of political advertising SN - 1412917956 U1 - 324.73 PY - 2006/// CY - Thousand Oaks, London PB - SAGE Publications KW - Advertising, Political KW - Cross-cultural studies KW - Television in politics N1 - Includes bibliographical references and index; Pt. 1; Pt. 1; An International Context for Political Advertising --; Ch. 1; Political Advertising in International Comparison; Christina Holtz-Bacha and Lynda Lee Kaid --; Ch. 2; Methodologies for the Study of Political Advertising; Anne Johnston --; Pt. 2; Political Advertising in Commercial Broadcasting Systems --; Ch. 3; Political Advertising in the United States; Lynda Lee Kaid --; Pt. 3; Political Advertising in Public Television Systems --; Ch. 4; Political Advertising in the United Kingdom; Margaret Scammell and Ana Inés Langer --; Ch. 5; Election Broadcasts in France /; Lynda Lee Kaid and Nathalie Gagnère --; Ch. 6; Lynda Lee Kaid and Nathalie Gagnère; Colleen Connolly-Ahern and Julio César Herrero --; Ch. 7; From Electoral Propaganda to Political Advertising in Israel; Dan Caspi and Baruch Leshem --; Ch. 8; Political Advertising and Democracy in Brazil; Mauro P. Porto --; Ch. 9; Political Advertising in Chile; Markus Moke --; Pt. 4; Dual Systems of Public and Commercial Political Advertising --; Ch. 10; Political Advertising in Germany; Christina Holtz-Bacha --; Ch. 11; Political Advertising on Television in the Nordic and Baltic States; Tom Moring --; Ch. 12; Polispots in Greece: Between Partisanship and Media Logic; Athanassios N. Samaras and Stylianos Papathanassopoulos --; Ch. 13; Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad; Kees Brants --; Ch. 14; TV Political Advertising in Italy: When Politicians Are Afraid; Gianpietro Mazzoleni --; Ch. 15; Political Advertising in Mexico; José-Carlos Lozano --; Ch. 16; Political Advertising in Australia and New Zealand; Julianne Stewart --; Ch. 17; Political Advertising in Japan, South Korea, and Taiwan; Jinyoung Tak --; Ch. 18; A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia; Sarah Oates --; Ch. 19; Political Communication and Advertising in Poland; Wojciech Cwalina and Andrzej Falkowski --; Ch. 20; Political Advertising in Hungarian Electoral Communications; Jolán Róka --; Ch. 21; Fifteen Years of Televised Political Advertising Developments in Bulgaria; Lilia Raycheva --; Ch. 22; Political Advertising in a “New” Democracy: The Czech Republic; Jan Jirák and Otakar Šoltys --; Ch. 23; Persuading Voters and Political Advertising in Turkey; Baki Can --; Ch. 24; Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia; Lars Willnat and Annette Aw --; Ch. 25; Deficient Democracies, Media Pluralism, and Political Advertising in West Africa; Frank Wittmann and Baba Thiam --; Ch. 26; Political Advertising in South Africa; Ruth Teer-Tomaselli --; Pt. 6; Comparisons and conclusions --; Ch. 27; Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects; Lynda Lee Kaid and Christina Holtz-Bacha -- N2 - The contributors to this Handbook examine the differences as well as the similarities of political advertising among the electoral processes of democracies globally. For each country or region, chapter authors provide an overview of research on political advertising and address political advertising history, political and regulatory systems related to political advertising, the effects of media system structures and the effects of new technologies on political advertising. The editors provide overview and comparative chapters and address the effects of political advertising on the voters and the systems of which it is a part ER -