The SAGE handbook of political advertising /
Handbook of political advertising
editors Lynda Lee Kaid, Christina Holtz-Bacha.
- Thousand Oaks ; London : SAGE Publications, c2006.
- xi, 492 p. : ill. b&w ; 27 cm.
Includes bibliographical references and index.
An International Context for Political Advertising -- Political Advertising in International Comparison / Methodologies for the Study of Political Advertising / Political Advertising in Commercial Broadcasting Systems -- Political Advertising in the United States / Political Advertising in Public Television Systems -- Political Advertising in the United Kingdom / Election Broadcasts in France / Lynda Lee Kaid and Nathalie Gagnère / From Electoral Propaganda to Political Advertising in Israel / Political Advertising and Democracy in Brazil / Political Advertising in Chile / Dual Systems of Public and Commercial Political Advertising -- Political Advertising in Germany / Political Advertising on Television in the Nordic and Baltic States / Polispots in Greece: Between Partisanship and Media Logic / Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad / TV Political Advertising in Italy: When Politicians Are Afraid / Political Advertising in Mexico / Political Advertising in Australia and New Zealand / Political Advertising in Japan, South Korea, and Taiwan / A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia / Political Communication and Advertising in Poland / Political Advertising in Hungarian Electoral Communications / Fifteen Years of Televised Political Advertising Developments in Bulgaria / Political Advertising in a “New” Democracy: The Czech Republic / Persuading Voters and Political Advertising in Turkey / Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Deficient Democracies, Media Pluralism, and Political Advertising in West Africa / Political Advertising in South Africa / Comparisons and conclusions -- Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects / Christina Holtz-Bacha and Lynda Lee Kaid -- Anne Johnston -- Lynda Lee Kaid -- Margaret Scammell and Ana Inés Langer -- Lynda Lee Kaid and Nathalie Gagnère -- Colleen Connolly-Ahern and Julio César Herrero -- Dan Caspi and Baruch Leshem -- Mauro P. Porto -- Markus Moke -- Christina Holtz-Bacha -- Tom Moring -- Athanassios N. Samaras and Stylianos Papathanassopoulos -- Kees Brants -- Gianpietro Mazzoleni -- José-Carlos Lozano -- Julianne Stewart -- Jinyoung Tak -- Sarah Oates -- Wojciech Cwalina and Andrzej Falkowski -- Jolán Róka -- Lilia Raycheva -- Jan Jirák and Otakar Šoltys -- Baki Can -- Lars Willnat and Annette Aw -- Frank Wittmann and Baba Thiam -- Ruth Teer-Tomaselli -- Lynda Lee Kaid and Christina Holtz-Bacha -- Pt. 1. Pt. 1. Ch. 1 Ch. 2. Pt. 2. Ch. 3. Pt. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7 Ch. 8. Ch. 9. Pt. 4. Ch. 10. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Ch. 17. Ch. 18. Ch. 19. Ch. 20. Ch. 21. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Ch. 26. Pt. 6. Ch. 27.
The contributors to this Handbook examine the differences as well as the similarities of political advertising among the electoral processes of democracies globally. For each country or region, chapter authors provide an overview of research on political advertising and address political advertising history, political and regulatory systems related to political advertising, the effects of media system structures and the effects of new technologies on political advertising. The editors provide overview and comparative chapters and address the effects of political advertising on the voters and the systems of which it is a part.
1412917956 9781412917957
Advertising, Political--Cross-cultural studies Television in politics--Cross-cultural studies