TY  - BOOK
AU  - Dinnie,Keith
TI  - City branding: theory and cases 
SN  - 9780230241855
U1  - 658.82 
PY  - 2011///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Case studies
KW  - Municipal government
KW  - Public relations
N1  - Includes bibliographical references (p. 221-234) and index; Pt. 1; Theory --; Ch.1; Introduction to the theory of city branding; Keith Dinnie --; Ch. 2; Branding the city as an attractive place t olive; Andrea Insch --; Ch. 3; City branding and inward investment; Andrea Insch --; Ch. 4; City branding and the tourist gaze; Gert-Jan Hospers --; Ch. 5; City Brand partnerships; Sicco van Gelder --; Ch. 6; City branding and stakeholder engagement; John P. Houghton and Andrew Stevens --; Ch. 7; Paradoxes of city branding and societal changes; Can-Seng Ooi --; Ch. 8; City branding through food culture: insights from the regional brending level; Richard Tellström --; Ch. 9; City branding through new Green spaces; Jared Braiterman --; Ch. 10; Online city branding; Magdalena Florek --; Pt. 2; Cases --; Ch. 11; Introduction to the practice of city branding; Keith Dinnie --; Ch. 12; The city branding of Accra; Anthony Ebow Spio --; Ch. 13; The city branding of Ahmedabad; Satish K. Nair --; Ch. 14; Athens city branding and the 2004 Olympic Games; Maria Fola --; Ch. 15; The city branding of Barcelona: a success story; Juan Carlos Belloso --; Ch. 16; Branding Budapest; Gyorgy Szondi --; Ch. 17; Congqing’s city branding: the role of graphic design; Freeman Lau and Angelica Leung --; Ch. 18; Edinburgh: Scotland’s inspiring capital; Kenneth Wardrop --; Ch. 19; The Hague, internacional city of peace and justice: a relational network Brand; Bengt-Arne B. F. Hulleman and Robert Govers --; Ch. 20; Brand Hong Kong; Grace Loo, Saumya Sindhwani, Cai Jing and Theresa Loo --; Ch. 21; Kuala Lumpur: Searching for the right brand; Ghazali Musa and T.C. Melewar --; Ch. 22; Branding Lisbon – Defining the scope of the city brand; Joao Ricardo Freire --; Ch. 23; Montevideo city branding; Pablo Hartmann --; Ch. 24; Branding New York City – The saga of ‘I love New York’; Peggy R. Bendel --; Ch. 25; Paris as a brand; Jean-Noël Kapferer --; Ch. 26; Seoul city branding: the cases of Seoul’s international brand communication; You Kyung Kim and Peter Eung-Pyo Kim --; Ch. 27; The city branding of Sydney /; Geoff Parmenter --; Ch. 28; Superflat Tokyo: City of secret superlatives; Roland Kelts --; Ch. 29; The city branding of Wollogong; Greg Kerr, Gary Noble and John Glynn
N2  - The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases
ER  -