City branding : theory and cases /
edited by Keith Dinnie.
- Basingstoke : Palgrave Macmillan, 2011.
- xxix, 239 p. ; ill. b&w ; 24 cm.
Includes bibliographical references (p. 221-234) and index.
Theory -- Introduction to the theory of city branding / Branding the city as an attractive place t olive / City branding and inward investment / City branding and the tourist gaze / City Brand partnerships / City branding and stakeholder engagement / Paradoxes of city branding and societal changes / City branding through food culture: insights from the regional brending level / City branding through new Green spaces / Online city branding / Cases -- Introduction to the practice of city branding / The city branding of Accra / The city branding of Ahmedabad / Athens city branding and the 2004 Olympic Games / The city branding of Barcelona: a success story / Branding Budapest / Congqing’s city branding: the role of graphic design / Edinburgh: Scotland’s inspiring capital / The Hague, internacional city of peace and justice: a relational network Brand / Brand Hong Kong / Kuala Lumpur: Searching for the right brand / Branding Lisbon – Defining the scope of the city brand / Montevideo city branding / Branding New York City – The saga of ‘I love New York’ / Paris as a brand / Seoul city branding: the cases of Seoul’s international brand communication / The city branding of Sydney / Superflat Tokyo: City of secret superlatives / The city branding of Wollogong / Keith Dinnie -- Andrea Insch -- Andrea Insch -- Gert-Jan Hospers -- Sicco van Gelder -- John P. Houghton and Andrew Stevens -- Can-Seng Ooi -- Richard Tellström -- Jared Braiterman -- Magdalena Florek -- Keith Dinnie -- Anthony Ebow Spio -- Satish K. Nair -- Maria Fola -- Juan Carlos Belloso -- Gyorgy Szondi -- Freeman Lau and Angelica Leung -- Kenneth Wardrop -- Bengt-Arne B. F. Hulleman and Robert Govers -- Grace Loo, Saumya Sindhwani, Cai Jing and Theresa Loo -- Ghazali Musa and T.C. Melewar -- Joao Ricardo Freire -- Pablo Hartmann -- Peggy R. Bendel -- Jean-Noël Kapferer -- You Kyung Kim and Peter Eung-Pyo Kim -- Geoff Parmenter -- Roland Kelts -- Greg Kerr, Gary Noble and John Glynn. Pt. 1 Ch.1 Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Pt. 2. Ch. 11. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Ch. 17. Ch. 18. Ch. 19. Ch. 20. Ch. 21. Ch. 22. Ch. 23. Ch. 24. Ch. 25. Ch. 26. Ch. 27. Ch. 28. Ch. 29.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
9780230241855
Branding (Marketing)--Case studies Municipal government--Case studies Municipal government--Public relations--Case studies