TY  - BOOK
AU  - Levine,Michael
TI  - Guerilla P.R. wired: waging a successful publicity campaign online, offline, and everywhere in between 
SN  - 9780071382328
U1  - 659.2 
PY  - 2002///
CY  - Chicago
PB  - McGraw-Hill
KW  - Industrial publicity
KW  - Corporations
KW  - Public relations
KW  - Internet
N1  - Includes index; Introduction --
Ch. 1 Guerrillas in the midst: low-cost P.R. --
Ch. 2. The web and how to unweave it --
Ch. 3. What is Internet P.R.? --
Ch. 4. Narrowing down --
Ch. 5. Ready, aim, … --
Ch. 6. … Fire! --
Ch. 7. If you buildit, they will come --
Ch. 8. Know your prey, or be the media --
Ch. 9. The yellow pages on microchip --
Ch. 10. Guerrilla my dreams --
Ch. 11. Meet the press --
Ch. 12. Damage control --
Ch. 13. It’s going well – Now what? --
Ch. 14. It’s a small World Wide Web, after all --
Ch. 15. Spread those wings and surf! --
Ch. 16. A guerrilla quiz --
Conclusion --
Appendix A: The woods are full of guerrillas --
Appendix B: Magilla guerrilla --
Appendix C: Media outlets
N2  - "Guerrilla P.R. Wired" transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and "Web-tailoring" it to its recipients.
Fast-moving, entertaining, and valuable to everyone, "Guerrilla P.R. Wired" helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible
ER  -