Guerilla P.R. wired : waging a successful publicity campaign online, offline, and everywhere in between /
Guerilla PR wired
Michael Levine.
- Chicago : McGraw-Hill, c2002.
- xxi, 281 p. ; 23 cm.
Includes index.
Introduction -- Ch. 1 Guerrillas in the midst: low-cost P.R. -- Ch. 2. The web and how to unweave it -- Ch. 3. What is Internet P.R.? -- Ch. 4. Narrowing down -- Ch. 5. Ready, aim, … -- Ch. 6. … Fire! -- Ch. 7. If you buildit, they will come -- Ch. 8. Know your prey, or be the media -- Ch. 9. The yellow pages on microchip -- Ch. 10. Guerrilla my dreams -- Ch. 11. Meet the press -- Ch. 12. Damage control -- Ch. 13. It’s going well – Now what? -- Ch. 14. It’s a small World Wide Web, after all -- Ch. 15. Spread those wings and surf! -- Ch. 16. A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.
"Guerrilla P.R. Wired" transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and "Web-tailoring" it to its recipients. Fast-moving, entertaining, and valuable to everyone, "Guerrilla P.R. Wired" helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.
9780071382328
Industrial publicity Corporations--Public relations Internet