TY  - BOOK
AU  - Lupton,Ellen
AU  - Phillips,Jennifer C.
TI  - Graphic design: the new basics 
SN  - 9781616893323
U1  - 741.6 
PY  - 2015///
CY  - New York, Baltimore
PB  - Princeton Architectural Press, Maryland Institute College of Art
KW  - Graphic arts
N1  - Includes bibliographical references (pages 260-261) and index; Foreword --
Back to the bauhaus / Ellen Lupton --
Beyond the basics / Jennifer Cole Phillips --
Formstorming --
Poont, line plane --
Rhythm and balance --
Scale --
Texture --
Color --
Gestalt principles --
Framing --
Hierarchy --
Layers --
Transparency --
Modularity --
Grid --
Pattern --
Diagram --
Time and motion --
Rules and randomness
N2  - Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color
ER  -