Color design workbook : a real-world guide to using color in graphic design /
Sean Adams with Terry Lee Stone
- New, revised edition.
- Beverly : Rockport Publishers, 2017.
- 240 p. : ill. col. ; 24 cm.
Includes glossary.
Includes bibliographical references and index.
Introduction -- Ch. 1. What is color? -- Ch. 2. Color theory -- Ch. 3. Color meanings -- Ch. 4. 10 rules of color -- Ch. 5. Color systems -- Ch. 6. Color talk -- Ch. 7. Case studies.
From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work.
Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively.
The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work.
You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
9781631592928
Graphic arts--Technique Commercial art--Themes, motives Color in advertising Color in design Color--Psychological aspects