TY  - BOOK
AU  - Duhé,Sandra C.
TI  - New media and public relations
SN  - 9781433132735 (pbk)
U1  - 659.2 
PY  - 2017///]
CY  - New York
PB  - Peter Lang
KW  - Public relations
KW  - Internet in public relations
N1  - Includes bibliographical references and index; Pt. 1; Introduction --; Ch. 1; State of the field: Research trajectories in new media and public relations; Sandra Duhé --; Pt. 2; Emerging ideas – Overview; Sandra Duhé --; Ch. 2; Where have public gone? The absence of publics in new media research; Dejan Vercic, Ana Tkalac Vercic, and Krishnamurthy Sriramesh --; Ch. 3; Personability is the new likeability: The importance of creating a persona for public relations in social media; Soo-Kwang (Klive) Oh --; Ch. 4; Visual modalities in online public relations and marketing: The role of emojis; Michail Vafeiadis --; Ch. 5; New media, vlogging and public relation historiophoty; Jordi Xifra and Maria-Rosa Collell --; Ch. 6; Cognitive listening theory and public relations practice in new media; Jeffrey D. Brand and Melissa L. Beall --; Pt. 3; Corporate – Overview; Sandra Duhé --; Ch. 7; Mobile corporate communication: Potentials and comtemporary practices; Cornelia Wolf and Ansgar Zerfass --; Ch. 8; What’s ROI got to do with it?; Yi Grace Ji, Zifei “Fay” Chen, Cong Li, and Don W. Stacks --; Ch. 9; Blurring the lines between personal and organizational identity: The role of identity construction on twitter when Leaders change organizations; Sarah Bonewits Feldner and Kati Tusinski Berg --; Ch. 10; Strategically disconnected: The great divide between what banks provide and what publics want on social media; Marcia W. DiStaso and Chelsea Amaral --; Ch. 11; New Media in Investor relations /; Alexander V. Laskin --; Ch. 12; Fortune 500 social media policies: a content analysis study; Daradirek “Gee” Ekachai and David L. Brinker, Jr. --; Pt. 4; Nonprofit and education – Overview; Sandra Duhé --; Ch. 13; Blending dialogic and relationship management theories: Developing an integrated social media communication model for the non-profit sector; Karen E. Sutherland and Angela K. Y. Mak --; Ch. 14; Ethics of control mutuality and implications for social media practice in the nonprofit sector; Diana C. Sisson; Ch. 15; Building digital Bridges through Evidence-Based Practices in Social Media Pedagogy; Karen Freberg --; Ch. 16; Ethical implications of organizations engaging on social media: An application of the ethic of care philosophy; Tina McCorkindale; Ch. 17; Extending ethical public relations: Practitioners’ attitudes and perceptions about acceptable professional activities in social media; Margalit Toledano --; Pt. 6; Activism – Overview; Sandra Duhé --; Ch. 18; The changes in Modern activist communication: Theoretical insights into new challenges for public relations; Romy Fröhlich --; Ch. 19; Understanding communicative activism of publics in digital network society: A taxonomy of digitalized communicative actions; Yeunjae Lee, Myoung-Gi Chon, Yu Won Oh, and Jeong-Nam Kim --; Ch. 20; The use of blogging as online grassroots activism: Analysis of the scott sisters case; Jae-Hwa Shin, Thomas Broadus, Melody T. Fisher, and Riva R. Brown --; Pt. 7; Community management – Overview; Sandra Duhé --; Ch. 21; Hashtags for health? On the strategic use of hashtags in the multi-sectoral advocacy coalition; Richard D. Waters, Gregory D. Saxton, Jerome Niyirora, and Chao Guo --; Ch. 22; Responsiveness and interactivity: Relational maintenance strategies in an online environment; Ruth Avidar --; Ch. 23; The democracy of Reddit: Transparency and two way communication in online communication management; Amber L. Hutchins and Natalie T.J. Tindall --; Ch. 24; The challenge of true engagement: How 21st century gay pride organizations strategically use social media to mobilize key stakeholders; Dean E. Mundy; Ch. 25; Perception is reality: Understanding tactics that enhance or diminish credibility in social media; Carolyn Mae Kim --; Pt. 8; Crisis management – Overview; Sandra Duhé --; Ch. 26; A communicatively constituted online crisis: A theoretical proposition for studying crisis development in social media communicative interactions; Chiara Valentini, Stefania Romenti, and Dean Kruckeberg; Ch. 27; Digital naturals and the rise of paracrises: The shape of modern crisis communication; W. Timothy Coombs; Ch. 28; From text, to the static image, to live-streaming apps: An overview of social media technology use during the critical period of a crisis; Joe Downing; Ch. 29; Picture this and take that: strategic crisi visuals and visual social media (VSM) in crisis communication; Yan Jin, Lucinda Austin, Jeanine P.D. Guidry, and Candace Parrish --; Ch. 30; Back to basics: Examining key demographics in new media and crisis communication; Brooke Fisher Liu, Julia Daisy Fraustino, and Yan Jin
ER  -