TY  - BOOK
AU  - Jordan,Ann
TI  - Business anthropology
SN  - 9781577668275
U1  - 306 
PY  - 2013///
CY  - Long Grove (IL)
PB  - Waveland Press
KW  - Business anthropology
N1  - Includes bibliographical references and index; 1. The anthropological approach -- 
2. A history of anthropology in Western organizational life -- 
3. Techniques for conducting fieldwork for business organizations -- 
4. Seeing cultural groupings -- 
5. Ethical concerns -- 
6. Marketing and consumer behavior -- 
7. Design anthropology -- 
8. Organizational anthropology -- 
9. Understanding issues in globalization -- 
10. The importance of holism -- 
11. Where do we go from here?
N2  - Advances in technology open the doors for business expansion and facilitate the creation of complex organizations. It is in this world that anthropological techniques play a distinctive role. Business anthropologists tap various sources of information by getting to know the people within the organization. They take a “holistic" approach, see old realities in new ways, and understand the value of diverse groups, doing their work in both for-profit and nonprofit organizations
ER  -