Business anthropology /
Ann T. Jordan.
- 2nd ed.
- Long Grove (IL) : Waveland Press, c2013.
- 150 p. : ill. b&w ; 23 cm.
Includes bibliographical references and index.
1. The anthropological approach -- 2. A history of anthropology in Western organizational life -- 3. Techniques for conducting fieldwork for business organizations -- 4. Seeing cultural groupings -- 5. Ethical concerns -- 6. Marketing and consumer behavior -- 7. Design anthropology -- 8. Organizational anthropology -- 9. Understanding issues in globalization -- 10. The importance of holism -- 11. Where do we go from here?
Advances in technology open the doors for business expansion and facilitate the creation of complex organizations. It is in this world that anthropological techniques play a distinctive role. Business anthropologists tap various sources of information by getting to know the people within the organization. They take a “holistic" approach, see old realities in new ways, and understand the value of diverse groups, doing their work in both for-profit and nonprofit organizations.