The dynamics of persuasion : communication and attitudes in the 21st century /
Richard M. Perloff.
- Sixth edition.
- New York ; London : Routledge, 2017.
- xx, 627 p. : ill. b&w ; 25 cm.
Includes bibliographical references and indexes.
Pt. 1. Foundations -- Ch. 1. Introduction to Persuasion -- Ch. 2. Historical and Ethical Foundations -- Pt. 2. The Nature of Attitudes -- Ch. 3. Attitudes: Definition and Structure -- Ch. 4. The Power of our Passions: Theory and Research on Strong Attitudes -- Ch. 5. Attitudes: Functions and Consequences -- Ch. 6. Attitude Measurement -- Pt. 3. Changing Attitudes and Behavior -- Ch. 7. Processing Persuasive Communications -- Ch. 8. "Who Says It": Communicator Factors in Persuasion -- Ch. 9. Fundamentals of the Message -- Ch. 10. Emotional Message Appeals: Fear and Guilt -- Ch. 11. Cognitive Dissonance Theory -- Pt. 4. Persuasive Communication Contexts -- Ch. 12. Interpersonal Persuasion -- Ch. 13. Advertising, Marketing, and Persuasion -- Ch. 14. Health Communication Campaigns.
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.
The sixth edition includes: - updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; - new studies of health campaigns; - expanded coverage of social media marketing; - enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.
The fundamentals of the book emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications continue in the sixth edition.
9781138100336
Persuasion (Psychology) Mass media--Psychological aspects Attitude change