Price, Vincent <br/><br/>
Public opinion   [electronic resource] / 
Vincent Price. 
 - Newbury Park, etc. :  SAGE,  1992. 
 - 1 online resource (viii, 112 p.) 
 - Communication concepts,  1057-7440 ;  4 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ch. 1. Introduction -- <br/>Ch. 2. Problems of Public Opinion -- <br/>Ch. 3. Conceptualizing the Public -- <br/>Ch. 4. Conceptualizing Opinions -- <br/>Ch. 5. Conceptualizing Public Opinion Processes. 
<br/><br/> Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion. 
<br/><br/><label>ISBN: </label>9781452246154 080394022X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion
<br/><br/><label>Dewey Class. No.: </label>303.38