The public relations handbook /
edited by Alison Theaker.
- 4th ed.
- Abingdon ; New York : Routledge, 2012.
- 487 p. : ill. b&w ; 26 cm.
- Media practice .
- Media practice .
Includes bibliographical references and index.
The context of public relations -- What is public relations? / Public relations and communications / Public relations and politics / Public relations and management / Ethics, professionalism and regulation / Strategic public relations -- Public relations and corporate communication / Public relations and corporate identity / Risk, issues and crisis issues management / Corporate social responsibility - theory and practice / Evaluation / Global culture and international public relations / Stakeholder public relations -- Media relations / Internal communications / Financial public relations / Public sector public relations / Consumer public relations / Business-to-business public relations / Not-for-profit public relations / Using new technology effectively in public relations / Activism and public relations / Shaping the future -- Future challenges for PR / Johanna Fawkes -- Johanna Fawkes -- Ian Somerville and Phil Ramsey -- Anne Gregory -- Alison Theaker -- Emma Wood and Ian Somerville -- Emma Wood -- Heather Yaxley -- Ian Somerville and Emma Wood -- Maioread McCoy and Owen Hargie -- Peter Walker -- Philip Young -- Liam Fitzpatrick -- Mark Philimore -- Simon Wakeman -- Susan Hutchinson -- Loretta Smith -- Peter Brill and Cinzia Marrocco -- Heather Yaxley -- Philip Young -- Alison Theaker. Pt. 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Pt. 2. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Ch. 11. Pt. 3. Ch. 12. Ch. 13. Ch. 14. Ch. 15. Ch. 16. Ch. 17. Ch. 18. Ch. 19. Ch. 20. Pt. 4. Ch. 21.
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.
Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children.
Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including:
- public relations, politics and the media - media relations in the social media age - using new technology effectively in public relations - public relations and engagement in the not-for-profit sector - business-to-business public relations - the public relations of globalisation.