The international sales handbook /
John Lynch.
- [Oswestry] : Mandrill Press, 2014.
- 164 p. : 20 cm.
Includes index.
Ch. 1. International Sales? -- Ch. 2. Things to be aware of before you sign up -- Ch. 3. Corruption -- Ch. 4. Research -- Ch. 5. Incoterms and Terms of Payment -- Ch. 6. Finding Local Representation -- Ch. 7. Continents and Countries: Specific Issues -- Ch. 8. Getting there and staying there -- Ch. 9. What can go wrong?
In more than forty years of working as an international salesman, John Lynch has lived and worked on every continent except Antarctica. He has distilled the lessons learned during that time into 170 fact-filled pages. This book is not a motivational sales book but a practical handbook telling the would be export salesperson what we do, how we do it, why we do it that way and what goes wrong when we don't.