TY  - BOOK
AU  - Clarke,Adam
TI  - SEO 2017: learn search engine optimization with smart Internet marketing strategies 
SN  - 9781539151142
U1  - 658.8 
PY  - 2016///?]
CY  - [United States]
PB  - Simple Effectiveness Publishing
KW  - Google
KW  - Internet marketing
KW  - Web search engines
KW  - Web site development
KW  - Web sites
N1  - Ch. 1. Introduction to how Google works -- 
Ch. 2. Keyword research. The most important step of SEO -- 
Ch. 3. On page SEO. How to let Google know what your page is about -- 
Ch. 4. Link building. How to rank extremely high on Google -- 
Ch. 5. Social media & SEO -- 
Ch. 6. Web analytics in a nutshell. How to measure your success -- 
Ch. 7. Troubleshooting common SEO problems and how to fix them -- 
Ch. 8. Local SEO. SEO for local business -- 
Ch. 9. The new meta: microformats, microdata, schema.org & Facebook open graph -- 
Ch. 10. Powerful SEO tools -- 
Bonus chapter 1: Google's algorithm updates -- 
Bonus chapter 2: the quick and dirty guide to pay-per-click advertising with Google AdWords --
Bonus resources: Free 50-point SEO checklist PDF --
Final thoughts
N2  - Learn search engine optimization with smart internet marketing strategies. SEO 2017 explains the inner workings of Google's algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google's updates
ER  -