Clarke, Adam

SEO 2017 : learn search engine optimization with smart Internet marketing strategies / SEO two thousand seventeen Adam Clarke. - Expanded & updated [edition]. - [United States] : Simple Effectiveness Publishing, [2016?]. - 206 p. ; ill. b&w ; 23 cm.

Ch. 1. Introduction to how Google works --
Ch. 2. Keyword research. The most important step of SEO --
Ch. 3. On page SEO. How to let Google know what your page is about --
Ch. 4. Link building. How to rank extremely high on Google --
Ch. 5. Social media & SEO --
Ch. 6. Web analytics in a nutshell. How to measure your success --
Ch. 7. Troubleshooting common SEO problems and how to fix them --
Ch. 8. Local SEO. SEO for local business --
Ch. 9. The new meta: microformats, microdata, schema.org & Facebook open graph --
Ch. 10. Powerful SEO tools --
Bonus chapter 1: Google's algorithm updates --
Bonus chapter 2: the quick and dirty guide to pay-per-click advertising with Google AdWords --
Bonus resources: Free 50-point SEO checklist PDF --
Final thoughts.

Learn search engine optimization with smart internet marketing strategies. SEO 2017 explains the inner workings of Google's algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google's updates.

9781539151142


Google


Internet marketing
Web search engines
Web site development
Web sites

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