The market research and insight yearbook : transforming evidence into impact /
MRS.
- London, etc. : Kogan Page, 2016.
- llxiii, 143 p. : ill. col. ; 25 cm.
On cover: "MRS Curiosity Insight Revolution."
Includes bibliographical references.
Introduction -- Special report: MRS 70th Anniversary -- Special report: PwC - The business of evidence -- Tools for a digital world / Widening access to qualitative research participation: giving everyone their say / Using behavioural economics in healthcare research / Insight management / Understanding and accounting for cultural bias in global b2b Research / The challenges of media research / Blueprint research / Public policy research / Mapping attention in the digital era / Digital world and private lives / John Gambles, Quadrangle -- Maya Middlemiss, Saros -- Martin Carey and Jonathan Fletcher, Illuminas -- Lucy Morris, Alexandra Wren and Mita Shaha, Spinach -- Conor Wilcock, B2B International -- Simon Shaw, Trinity McQueen and Royal Mail -- Janice Guy, Jungle Green and Northern Rail -- Ben Page, Ipsos MORI -- Andy Goll, Sparkler and Microsoft -- Dr Michelle Goddard and Debrah Harding, the Market Research Society. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10.
The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.
There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results.
Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.