Market intelligence : building strategic insight [electronic resource] /
Per V. Jenster & Klaus Solberg Søilen
- Denmark : Copenhagen Business School Press, 2009.
- 1 online resource (240 p.) : ill. b&w.
Includes bibliographical references and index.
Ch. 1. Coverging foundations of intelligence analysis -- Ch. 2. Strategies for competitive advantage -- Ch. 3. Industry analysis: Key to understanding the competitive situation -- Ch. 4. Company analysis: Assessing competitive fitness -- Ch. 5. Intelligence analysis -- Ch. 6. Building an effective business intelligence system: technology and organizational structure -- Ch. 7. Market intelligence -- Ch. 8. The strategic perspective to intelligence analysis -- Ch. 9. Information gathering and intelligence ethics.
Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.
9788763099530
Business intelligence Strategic planning Marketing--Management