TY  - BOOK
AU  - Grooms,Thomas Fletcher
TI  - Market intelligence: the original work / 
SN  - 9781540489821
U1  - 658.83 
PY  - 2016///
CY  - UK
PB  - [CreateSpace Independent Publishing Platform]
KW  - Marketing research
N1  - Ch. 1. Discovery & origin of market intelligence -- 
Ch. 2. Secret world of government intelligence -- 
Ch. 3. Corporate intelligence for power and wealth -- 
Ch. 4. Game of intelligence for sport -- 
Ch. 5. Complexity of empires built on intelligence -- 
Ch. 6. Secret world of market intelligence -- 
Ch. 7. Market intelligence operations and organization -- 
Ch. 8. Craft of market intelligence -- 
Ch. 9. The grand strategy of market intelligence -- 
Ch. 10. What is next
N2  - “What do you know about market intelligence?" Market Intelligence is NOT Marketing Intelligence or Marketing Research. It is not synonymous. (Grooms, 1991) This book is a learning experience about understanding how market intelligence affects your life. It captures in succinct detail the complete history of intelligence, the fathers of intelligence, and the most notable spies in history. This matter-of-fact to the point explanations, covering the expanse of 17-types of intelligence, marketing lessons not found in books, application from markets to space travel, inspires a desire to want to know more. The Author travels down the path from origin to meaning of market intelligence, taking the peruser through a labyrinth of intercepts revealing new topics and fresh ideas. He incorporates a collection of information and dissemination of knowledge which leaves an impression of awe in the reader's psychic. The very small tip of this enormous iceberg of market intelligence is presented through the keen eyes of the great void and the great vulnerability which has always existed and never identified, until now, are real, very, very real
ER  -