Changing minds : the art and science of changing our own and other people's minds /
Howard Gardner.
- Boston, Massachusetts : Harvard Business School Press, 2004.
- xi, 244 p. ; 25 cm.
Includes bibliographical references and index.
Ch. 1. The contents of the mind -- Ch. 2. The forms of the mind -- Ch. 3. The power of early theories -- Ch. 4. Leading a diverse population -- Ch. 5. Leading an institution: how to deal with a uniform population -- Ch. 6. The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Ch. 7. Mind changing in a formal setting -- Ch. 8. Mind changing up close -- Ch. 9. Changing one's own mind -- Ch. 10. Epilogue: the future of mind changing.
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process.
Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.