Mooij, Marieke K. de,  1943- <br/><br/>
Consumer behavior and culture :  consequences for global marketing and advertising / 
Marieke de Mooij. 
 - Thousand Oaks, etc. :  SAGE,  c2004. 
 - xiv, 345 p. :  ill. b&w ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761926690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Cross-cultural studies<br/>Consumers--Psychology<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342