All you can pay : how companies use our data to empty our wallets /
Anna Bernasek and D.T. Mongan.
- New York : Nation Books, 2015.
- xii, 240 p. : ill. b&w ; 21 cm.
Includes bibliographical references and index.
Introduction: A fable for today -- Pt. 1. The evolution of markets -- Ch. 1. The prize. How the Nearly limitless consumer surplus represents the ultimate economic prize -- Ch. 2. The disappearing mass market. Diving markets into ever-smaller segments shifts the balance of power -- Ch. 3. The knowledge gap. Why the information available to large sellers always outpaces what consumers know -- Pt. 2. What companies do with data -- Ch. 4. A special price just for you. Using intelligent systems to set different prices for each customer -- Ch. 5. Everything tailored to you. Gaining advantage by product customization -- Ch. 6. The proliferation of fine print -- Pt. 3. What comes next -- Ch. 7. The new gold rush. The race among then data giants to dominate the economy -- Ch. 8. The end of the free market. What the power to instantly modify product, price, and term means to the economy -- Ch. 9. Data environmentalism. Proposing a worldwide movement to understand data and negotiate its use -- Ch. 10. Resuscitating the consumer. The step to preserve a robust economy.
Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.