O'Shaughnessy, John,  1927- <br/><br/>
Consumer behaviour :  perspectives, findings and explanations / 
by John O'Shaughnessy. 
 - Hampshire :  Pagrave Macmillan,  2013. 
 - xi, 520 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ch. 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- <br/>Ch. 2. Ethnopsychology (Folk Psychology) -- <br/>Ch. 3. Ethnopsychology Continued: Application -- <br/>Ch. 4. Behaviourism -- <br/>Ch. 5. Psychoanalytic Psychology -- <br/>Ch. 6. Cognitive Psychology: The Basic Perspective --<br/>Ch. 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing -- <br/>Ch. 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology) -- <br/>Ch. 9. Microeconomics Microeconomics (Rational Choice Theory) -- <br/>Ch. 10. Behavioural Economics -- <br/>Ch. 11. Social Psychology: Social Groups, Social Reference Group and the Nature and Role of Emotion in Influencing Behaviour -- <br/>Ch. 12. Social Psychology Continued : Lewin's Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory -- <br/>Ch. 13. Sociology -- <br/>Ch. 14. Cultural Anthropology. 
<br/><br/> A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. 
<br/><br/><label>ISBN: </label>9781137003768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342