TY  - BOOK
TI  - Foundations of marketing
SN  - 9780077167950
U1  - 658.8 
N1  - Pt. 1. The market-led organization.
Ch. 1. The nature of marketing.
Ch. 2. The global marketing environment.
Ch. 3. Understanding customer behavior.
Ch. 4. Marketing research and customer insights.
Ch. 5. Market segmentation, targeting and positioning --
Pt. 2. Creating customer value.
Ch. 6. Value through products and brands.
Ch. 7. Value through services, relationships and experiences.
Ch. 8. Value through pricing --
Pt. 3. Delivering and managing customer value.
Ch. 9. Distribution: delivering customer value.
Ch. 10. Integrated marketing communications: mass communications techniques.
Ch. 11. Integrated marketing communications: direct communications.
Ch. 12. Digital marketing
ER  -