TY  - BOOK
AU  - Chaffey,Dave
TI  - Digital business and e-commerce management: strategy, implementation and practice 
SN  - 9780273786542
U1  - 658.8 
PY  - 2015///
CY  - Harlow, etc.
PB  - Pearson
KW  - Electronic commerce
KW  - Strategic planning
KW  - Internet marketing
KW  - Business enterprises
KW  - Computer networks
N1  - Includes bibliographical references and index; Pt. 1. Introduction -- 
Ch. 1. Introduction to digital business and e-commerce -- 
Ch. 2. Marketplace analysis for e-commerce -- 
Ch. 3. Digital business infrastructure -- 
Ch. 4. E-environment -- 
Pt. 2. Strategy and applications -- 
Ch. 5. Digital business strategy -- 
Ch. 6. Supply chain management -- 
Ch. 7. E-procurement -- 
Ch. 8. E-marketing -- 
Ch. 9. Customer relationship management --
Pt. 3. Implementation -- 
Ch. 10. Change management -- 
Ch. 11. Analysis and design -- 
Ch. 12. Digital business service implementation and optimization
N2  - This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation
ER  -