Persuasion ethics today / 
edited by Margaret Duffy and Esther Thorson. 
 - New York ;  London :  Routledge,  2016. 
 - xiii, 304 p. ;  ill. b&w ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introductory Issues --  Why is Persuasion Ethics So Important to All Communication Students Today? How Does this Book Help You Develop Your Own Perspective? /  All Communication Is Persuasive: Exploding the Myth of Objectivity /  Advertising Ethics: Applying Theory to Core Issues and Defining Practical Excellence /  Organizational Crossroads: The Intersection of PR and Advertising Ethics /  Criticisms of PR and Advertising Messages --  Stereotyping in Advertising: We are Not the People in those Pictures /  The Advertising Milieu and Beauty Advertising /  What do People Really Think about Commercials That Stereotype Women or Glamorize Dangerous Behavior? /<br/>  Negative Political Advertisements: A Primer from the Academic Literature with an Ethical Marketing Commentary /  Puffing the Claim /  Online Behavioral Advertising and the Ethics of Privacy /  The Intersection of Culture and Advertising Ethics in a Global Marketplace /  Special Topics --  Ethical Challenges of Framing in Persuasive Communication, In Words and Pictures /  Seeing and Believing: Issues in Visual Persuasion Ethics /  Ethics Theory and Application in Public Relations, Advertising and Health Communication /  Do the Right Thing: Advertising Law, Self-Regulation and Ethics /  The Minimum and Maximums of Professional Ethics Codes /  What Do Students Think of Business Ethics? Three Decades of Research /  Marbles in the Soup and Crushed Volvos: Ethical Choices on the Advertising Ethics /  Margaret Duffy and Esther Thorson --  Margaret Duffy, Esther Thorson and Fred Vultee --  Lee Wilkins --  Marlene Neill and Schauster --  Thomas Bivins --  Katherine Frith --  Margaret Duffy and Esther Thorson --  T. J. Weber and Gene R. Laczniak --   Jef Richards --  Heather Shoenberger --  Carrie La Ferle --  Stephanie Geise and Renita Coleman --  Margaret Duffy and Janis Page --  Seow Ting Lee --  Wally Snyder --  Chris Roberts --  Richard F. Beltramini --  Battlefield Esther Thorson and Margaret Duffy.  Pt. 1.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Pt. 2.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11.  Pt. 3.  Ch. 12.  Ch. 13.  Ch. 14.  Ch. 15.  Ch. 16.  Ch. 17.  Ch. 18. 
<br/><br/> Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.<br/><br/>Ethical questions have become increasingly important in today's media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance.<br/><br/>This book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment. 
<br/><br/><label>ISBN: </label>9780765644725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Moral and ethical aspects<br/>Advertising--Psychological aspects<br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>174.4